1. Chemical Imbalance - One of the most effective marketing campaigns in human history
Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.
Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.
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References:
Antidepressant Commercial - Zoloft (2002)
“Over the past year, U.S. prescriptions for anti-anxiety medications such as Klonopin and Ativan jumped 10.2% from 8.8 million in March 2019 to 9.7 million in March 2020, according to a Wall Street Journal analysis of data from health-research firm IQVIA. And prescriptions for antidepressants like Lexapro and Prozac rose 9.2% from 27.2 million to 29.7 million in the same window.”
Anatomy of an Epidemic - Robert Whitaker
NFL Television Commercial - Chemical Imbalance reference
Additional Sources:
Creators and Guests
![Dr. Roger McFillin](https://img.transistor.fm/wVaAXoRpy2DCSvPOS8wVX2DdrPi10IT0MlLeOjb5aQQ/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OWZh/OTI1ZWU3MjcxMDli/NzExMjZjNWM0ZTg4/ZDFlYy5qcGc.webp)
Host
Dr. Roger McFillin
Dr. Roger McFillin is a Clinical Psychologist, Board Certified in Behavioral and Cognitive Psychology. He is the founder of the Conscious Clinician Collective and Executive Director at the Center for Integrated Behavioral Health.
![Kel Wetherhold](https://img.transistor.fm/IJaHAJVPl60gPg_pxAb7zC0nuM43d7widFzFbjd8hJ8/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vZGQ3ZWNhZWIt/NDIwMS00ZmUyLTk5/NDctMmEzNzM5NjRk/ZTI0LzE2Njc0MTUy/NzctaW1hZ2UuanBn.webp)
Host
Kel Wetherhold
Teacher | PAGE Educator of the Year | CIBH Education Consultant | PBSDigitalInnovator | KTI2016 | Apple Distinguished Educator 2017 | Radically Genuine Podcast
![1. Chemical Imbalance - One of the most effective marketing campaigns in human history](https://img.transistor.fm/dQ79dzoP4QQT1EVuU9dUiofTG5BsmcXtDNNnCVgxeAg/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU1NzI4Ny8x/NjIyNTYzNzk4LWFy/dHdvcmsuanBn.webp)