1. Chemical Imbalance - One of the most effective marketing campaigns in human history
Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.
Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.
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References:
Antidepressant Commercial - Zoloft (2002)
“Over the past year, U.S. prescriptions for anti-anxiety medications such as Klonopin and Ativan jumped 10.2% from 8.8 million in March 2019 to 9.7 million in March 2020, according to a Wall Street Journal analysis of data from health-research firm IQVIA. And prescriptions for antidepressants like Lexapro and Prozac rose 9.2% from 27.2 million to 29.7 million in the same window.”
Anatomy of an Epidemic - Robert Whitaker
NFL Television Commercial - Chemical Imbalance reference
Additional Sources:
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Creators and Guests
Host
Dr. Roger McFillin
Dr. Roger McFillin is a Clinical Psychologist, Board Certified in Behavioral and Cognitive Psychology. He is the founder of the Conscious Clinician Collective and Executive Director at the Center for Integrated Behavioral Health.
Host
Kel Wetherhold
Teacher | PAGE Educator of the Year | CIBH Education Consultant | PBSDigitalInnovator | KTI2016 | Apple Distinguished Educator 2017 | Radically Genuine Podcast
