1. Chemical Imbalance - One of the most effective marketing campaigns in human history
Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.
Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.
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References:
Antidepressant Commercial - Zoloft (2002)
“Over the past year, U.S. prescriptions for anti-anxiety medications such as Klonopin and Ativan jumped 10.2% from 8.8 million in March 2019 to 9.7 million in March 2020, according to a Wall Street Journal analysis of data from health-research firm IQVIA. And prescriptions for antidepressants like Lexapro and Prozac rose 9.2% from 27.2 million to 29.7 million in the same window.”
Anatomy of an Epidemic - Robert Whitaker
NFL Television Commercial - Chemical Imbalance reference
Additional Sources:
Creators and Guests
Host
Dr. Roger McFillin
Clinical Psychologist/Executive Director @cibhdr | Coach & Consultant @ McFillin Coaching & Consultation | Radically Genuine Podcast⭐️top 5% in global downloads
Host
Kel Wetherhold
Teacher | PAGE Educator of the Year | CIBH Education Consultant | PBSDigitalInnovator | KTI2016 | Apple Distinguished Educator 2017 | Radically Genuine Podcast
